Program or Be Programmed*
A machine talks in binary–a system of 1s and 0s; on or off; true or false. This base-2 system has allowed us to program machines to do our bidding…sort of. However, in order to program a machine, one must often think like a machine. Who (or what) is programming whom?
Binary is not only a machine language. It can be seen in the functions of the human race as well. Over time, society has adopted a bunch of “false” binaries that are still prevalent in the world. Regardless of what you or I believe, it is evident that these binaries do not define us accurately though they may control much of society.
Here are some examples:
- With me or against me
- White or non-white (people)
- Male or female
- Producers or consumers
- Windows or Mac
- “Linux” or proprietary
- Software or not-software
- Us or them
Only a Sith Deals in Absolutes!
*Well, in reality, there are true binaries, but the point is that we like to overuse the concept. There is a tendency to want/need to categorize, label, sort things according to the familiar. In all fairness, our brains automatically sort and label, but it is up to our higher thinking to decide what to do with that and determine the path to follow.
So, what does this have to do with Ubuntu?
(Hint: Ubuntu doesn’t fit into any of the lone categories listed above).
Preaching to the Choir
From a marketing standpoint it’s clear that we don’t need to convince anyone here that Ubuntu is unique and a choice beyond trends of the past. However, from a marketing perspective, it’s interesting to see how people might be thinking, and how it’s important to correctly present Ubuntu. It’s not just one thing, it’s not something that you can compare to other things, and it’s not an alternative. Ubuntu is Ubuntu. And, we are making it. Let us all make it together.
01010101 01100010 01110101 01101110 01110100 01110101 00100000 01101001 01110011 00100000 01101110 01101111 01110100 00100000 01101010 01110101 01110011 01110100 00100000 01110011 01101111 01100110 01110100 01110111 01100001 01110010 01100101